📈 Business

Segwise

AI monitors advertising data to improve the ROAS of games and applications.

#AI analysis
#application development
#data integration
#mobile games
#Advertising monitoring
#ROAS optimization
Segwise

Product Details

Segwise is an advertising data monitoring platform focusing on games and applications. It uses AI technology to help users monitor and analyze advertising activity data, discover and solve problems in a timely manner, and avoid wasting advertising budgets. Product background information shows that Segwise has raised $1.6 million in funding and provides an AI monitoring tool called Melron that can automatically obtain and analyze data from mobile measurement partners (MMPs). Key benefits of Segwise include no need for an engineer to be involved, no credit card required to start a free trial, and the ability to seamlessly integrate all data sources.

Main Features

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AI monitors advertising data: automatically obtains and analyzes data from MMPs and discovers issues that require attention.
2
Daily Advertising and Creative Alerts: Monitor advertising and creative metrics and send alerts when expected thresholds are exceeded.
3
Revenue and retention monitoring: 360° monitoring of the impact of product and LiveOps changes, such as new app versions, experiments, and offers.
4
Seamless integration: Provides seamless, code-free integration with all data sources.
5
14-Day Free Trial: No engineering or credit card required to get started.
6
No ad spend limits: Users can freely monitor ad spend.
7
No limit on the number of ad campaigns: Users can monitor any number of ad campaigns.
8
Support for SKAN data: Support for SKAN data is coming soon.

How to Use

1
1. Visit the Segwise official website and click 'Start For Free' to start the free trial.
2
2. Register an account and log in, no credit card information required.
3
3. Follow the guidance to set up your campaigns and data sources.
4
4. Use Segwise’s AI monitoring function to automatically obtain and analyze advertising data.
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5. Monitor advertising and creative metrics to see if expected thresholds are exceeded and receive alerts.
6
6. Analyze revenue and retention data to evaluate the impact of product and LiveOps changes.
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7. Use the insights provided by Segwise to optimize advertising strategies and improve ROAS.
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8. If needed, you can upgrade to the paid version to unlock more advanced features.

Target Users

Segwise targets game and app developers, marketers, and data analysts. These users need to monitor and optimize their advertising campaigns to increase return on investment (ROAS). Segwise helps them make smarter decisions by providing in-depth user behavior insights and real-time data monitoring, thereby improving advertising performance and saving budgets.

Examples

Mad Hook Studio uses Segwise to transform the way they view data, providing deep insights into user behavior.

Moonfrog Labs used Segwise to identify new player issues affecting D1 retention that conventional data analysis could not uncover.

Segwise helps game developers monitor advertising activities in real time and adjust strategies in a timely manner to improve ROI.

Quick Access

Visit Website →

Categories

📈 Business
› data analysis
› advertising assistant

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