ProRata
AI content usage payment and attribution technology
Product Details
ProRata invented an AI attribution technology designed to ensure content owners receive fair compensation and recognition in the era of AI-generated content. This technology provides fair attribution to the source of each contributed content by analyzing the responses of generative AI, ensuring that creators receive full attribution when AI uses their works, content owners are able to share in the revenue generated by their materials, and publishers and creators should be promoted rather than hidden.
Main Features
How to Use
Target Users
ProRata's target audience is content owners, publishers and creators, specifically those individuals and organizations who want to receive fair compensation and recognition when their content is used by AI. The technology is suitable for them because it provides a mechanism to ensure that their work receives appropriate attribution and financial reward when used, while increasing the visibility and impact of their work.
Examples
Universal Music Group (UMG) and ProRata have reached a strategic agreement to jointly promote cooperation in the music field.
John Ridding, CEO of the Financial Times Group, believes that ProRata’s approach can help develop a healthier and fairer information ecosystem.
"The Atlantic Monthly" CEO Nicholas Thompson said that the cooperation with ProRata will establish the first principles of media and AI to respect and protect the talent and hard work of journalists and creators.
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